July 2020 Social Media News, a Trend and an Important Tip
Social Media News
Here’s a little happy social media news of my own; I Love Cowichan surpassed 2020 followers this month on Instagram! Thank you to everyone who visits, follows, and engages with us. It means so much.
2020 may not seem like a lot of followers. But remember, I Love Cowichan is community-focused. It’s about who virtually visits regularly; where they live, work, and shop not some super inflated number of followers from around the globe.
Have I told you lately how much I love where I live?
Social Media Trends
I’m a fan of silver linings. I firmly believe they’re everywhere and that no matter what’s happening there’s always at least one to be found. You just have to be open to finding it.
During the pandemic, many small businesses had no choice but to temporarily close their physical locations.
While that was happening Instagram released “more e-commerce features in the past few months than they did in all of 2019!” – Later.com
It’s now easier than ever for small businesses to sell online, especially on Instagram. People want to support small businesses in their communities.
That being said, they can only support you if they can find you, and if they know that you are local.
Social Media Tips
Here’s a tip from @CowichanSocial…
Now more than ever people are going the extra mile to support local business. Help them find yours by making it obvious.
👉 Mention your location in your Instagram bio
👉 Tell them with your hashtags for example #cowichanvalley #duncanbc
👉 Geo tag your posts via the Add Location option
You don’t need to use a physical address to let visitors know that you are a local business.
That’s it for today’s social media news, tips and trends. Thanks for stopping by, I really appreciate it.
I hope you’re enjoying your summer. I know it hasn’t exactly been the warmest summer so far, but it’s not over yet.
Take care! Remember kindness is cool, and so is shopping local.