Social Media use it!
There are oh SO many great reasons to use social media (i.e. Twitter, Facebook Page) for your local business. That being said…DO NOT sign up for social media accounts unless you are committed to maintaining them.
In the brick n’ mortar world that’d be like leaving the store untended with everything in locked cases. Potential customers can walk in and ONLY look around. They can’t ask questions or make any purchases because nobody is there. Plus it looks like it’s been abandoned for a really long time.
In the online social media world customers search for YOUR business. They sign up to follow you. They are specifically asking to be kept up to date. They are giving you permission to socialize with them.
When the first impression of your social media page/account is that it’s being neglected it can affect how they feel about your business. My particular pet peeve is following a local business (especially ones that I frequent regularly) then not receiving any kind of acknowledgement. As a customer, it makes me feel like I’ve just walked into your store without being greeted.
If you’re not ready to add fresh content regularly (stay in touch) then you probably should wait to set up accounts or pages. It looks really bad when a customer posts a comment that is left eternally UNANSWERED. Remember though that you are passing up the opportunity to communicate directly with your customers. To keep them informed. To provide news about your local business. To build a community with your customers and other local businesses.
When customers are looking for you on Twitter, Facebook, Instagram or others and don’t find you this can also leave a bad impression. The impression that your business may be a little out of date.
I like to look at it this way….when the store is quiet a valuable tweet to followers gives you the chance to treat them as if they are in the store. Thereby eliminating the lull altogether.
Now is the time to put social media to good use for your business!