Twitter I’ve got to get this off my chest before I explode!

OK so that’s an exaggeration but (especially using Twitter)…

I do have a new particularly frustrating Social Media pet peeve…automation! It was only a matter of time.

I absolutely hated it when it hit phone systems Press 1 for English. Then e-mail “This is an automated message, please do not respond to this e-mail.”  Wow that’s helpful, NOT!

Twitter Social Media
This image is from the Bigstock collection.

Yeah now we have automated responses for Social media! Say Twitter for example. When I follow people I’m now increasingly seeing automated thank you tweets and receiving ads as direct messages.

Oh, and then there are the automated acknowledgements for retweets! Not so great when you retweet the same person multiple times and are automatically thank you tweeted for each one.

Hello it’s social media! It’s a way to COMMUNICATE directly with your customers and potential customers. It’s a way to network with other small businesses. It’s increased exposure for your brand within your community, and if you so desire globally.

I’ve said it before, I’ll say it again it’s important to thank new followers. When I say thank them, I don’t mean via some repetitive cheesy automated message. If the automated message isn’t insult enough, it usually includes a promo for the automation application as well.

I see this as an indicator that I may not have a great customer experience in person. If they can’t be bothered acknowledging me online, why would that change at the till?

I like to treat new followers as if they’ve walked into my place of business. I get to know them a little, which means I check out their Twitter profile.

If they are someone that I want to associate with I follow them back. I post a personalized thank you tweet based on what I’ve learned about them.

When I see people favoriting, retweeting and mentioning me in their tweets I also thank them. Not every time, but I do tweet personal thanks regularly.

Call it Twitter etiquette if you want, but to me it’s just plain manners.

PS – There, now that I got that off my chest I feel much better 🙂 Don’t forget…

Support Your Neighbours Your Friends Your Community…Buy Local! Pretty please :)

 

 

Social Media Knock Knock

Social Media use it!

There are oh SO many great reasons to use social media (i.e. Twitter, Facebook Page) for your local business. That being said…DO NOT sign up for social media accounts unless you are committed to maintaining them.

In the brick n’ mortar world that’d be like leaving the store untended with everything in locked cases. Potential customers can walk in and ONLY look around. They can’t ask questions or make any purchases because nobody is there.  Plus it looks like it’s been abandoned for a really long time.

In the online social media world customers search for YOUR business. They sign up to follow you. They are specifically asking to be kept up to date. They are giving you permission to socialize with them.

When the first impression of your social media page/account is that it’s being neglected it can affect how they feel about your business.  My particular pet peeve is following a local business (especially ones that I frequent regularly) then not receiving any kind of acknowledgement. As a customer, it makes me feel like I’ve just walked into your store without being greeted.

Social Media use it to stay in touch with customers.
Social Media Don’t Make a Bad Impression

If you’re not ready to add fresh content regularly (stay in touch) then you probably should wait to set up accounts or pages. It looks really bad when a customer posts a comment that is left eternally UNANSWERED. Remember though that you are passing up the opportunity to communicate directly with your customers. To keep them informed. To provide news about your local business. To build a community with your customers and other local businesses.

When customers are looking for you on Twitter, Facebook, Instagram or others and don’t find you this can also leave a bad impression. The impression that your business may be a little out of date.

I like to look at it this way….when the store is quiet a valuable tweet to followers gives you the chance to treat them as if they are in the store. Thereby eliminating the lull altogether.

Now is the time to put social media to good use for your business!

If you need a little help setting up your accounts, building your social community and keeping them fresh feel free to get in touch 250-710-0594 or Shelley@ILoveCowichan.ca

 

 

“I Posted a New Photo to Facebook” Pet Peve (Uggg)

Facebook TwitterIf I’m on Twitter, I want to read something, In fact, I want to read something interesting.

If you want me to visit your business on another social media website, for example let’s say Facebook. Then send me there via an interesting thought and a picture. Entice me, encourage me to visit your other post.

I realize the Facebook link shrinks the 140 characters but if the most interesting thing you have to say is…

I Just Posted a New Photo to Facebook …

I’m probably not going to visit. I’m most certainly not going to fave or retweet it. What’s the problem with sharing the picture on Twitter? You’ve got my attention, why risk losing it?

Think about it for a second, you are on Twitter to grow your local business.  To communicate directly with your customers. To increase the number of customers (and potential customers) who are following you. You have a limited amount of  real estate (140 characters) to promote your business, and instead you’re promoting Facebook?

I realize most likely, you want customers to visit your Facebook page because there you can offer more information. You may have a page (or pages) set up specifically geared to offering valuable information to your customers, freebies, coupons. It’s a great way to stay in touch with customers and for customers to like/share your pages. You can manage lists and campaigns, the possibilities are endless.

BUT…right now we’re talking about you having somebody’s attention on Twitter…

Your Twitter goal may in fact be solely to direct customers to your local business Facebook page(s). You still have to offer something of interest or value. Think of the 140 characters as a headline. An interesting headline will get the click, will get favorited and will get retweeted. A powerful headline & picture; even better!

I know it’s tempting and a real time saver to use an ap that updates all of your social media accounts when you make a new post.  That unfortunately leads to boring and unpopular  Tweets like “I Posted a New Photo to Facebook fb.meblahblahblah”

I’ve taken the time to visit you on Twitter, please give me a little time in return by sharing your interesting Tweets.

Now if you’ll excuse me…I’m heading over to Tweet something (ILoveCowichanca) that will hopefully entice my Twitter friends into reading this blog post.  Have a super day!

Support Your Neighbours Your Friends Your Community…Buy Local! Pretty please 🙂