Business Social Media Oopsie

Business Social Media Info DO Put It on Your Card

Business Social Media Info on Card ILoveCowichan.caAfter a particularly pleasant experience as a customer you’ll see me standing at the cash picking up a business card. If you watch you’ll see me look at both sides of the card.

The reason I’m doing this is I’m active on social media, I’m looking for their business social media info so that I can give them a kudos online.

Side note: If they don’t have cards for the taking, I make a friendly suggestion that they rectify the situation. Always have business cards for the taking at the till.

Many times (too many) I have to ask for the business social media info because it isn’t anywhere on the card.

If you have business social media accounts then include the info on your cards. You wouldn’t leave off your phone number, e-mail or website, right?  Social media is another means, a very popular way for customers to communicate and publicly talk about your business.

After scanning their business card I hand them my card. I thank them for the amazing customer experience, take some pictures and explain what I do. I support my community by supporting Cowichan Valley Business Growth.

I let them know what made my customer experience a good one and that I will be telling others about it.

I explain that I’ll be mentioning them on my blog, on Twitter, Facebook, Instagram and more. That I may even create a board on Pinterest. If it is a restaurant I may do a review.

If there is no social media info on the card, rather than assuming (used to do that) I ask. Often they have a Facebook page (or are pretty sure they have one). I point out that it’s not on the business card, and they respond with “you can just search our name”.

Buzzzzzz wrong answer! I make another friendly suggestion. Don’t make it tough for people to track you down on social media. Don’t assume you’ll come up top those results either. If your business socializes…include the contact info on your card,

Take care!

Shelley

PS – I was curious so I just pulled out 10 random local business cards.

2 no business social media listed, they do not partake so that card is complete

5 have no business social media listed but do use at least one form of social media

1 has Facebook logo without link – that’s good but would be GREAT with the FB page link

2 include the business social media info – Kudos!!!

Business Social Media link to Sarah’s Soap Garden FB page

www.Facebook.com/islandjavabag

www.Twitter.com/jimgerbreadetc

www.Facebook.com/jimgerbreadetc

Twitter I’ve got to get this off my chest before I explode!

OK so that’s an exaggeration but (especially using Twitter)…

I do have a new particularly frustrating Social Media pet peeve…automation! It was only a matter of time.

I absolutely hated it when it hit phone systems Press 1 for English. Then e-mail “This is an automated message, please do not respond to this e-mail.”  Wow that’s helpful, NOT!

Twitter Social Media
This image is from the Bigstock collection.

Yeah now we have automated responses for Social media! Say Twitter for example. When I follow people I’m now increasingly seeing automated thank you tweets and receiving ads as direct messages.

Oh, and then there are the automated acknowledgements for retweets! Not so great when you retweet the same person multiple times and are automatically thank you tweeted for each one.

Hello it’s social media! It’s a way to COMMUNICATE directly with your customers and potential customers. It’s a way to network with other small businesses. It’s increased exposure for your brand within your community, and if you so desire globally.

I’ve said it before, I’ll say it again it’s important to thank new followers. When I say thank them, I don’t mean via some repetitive cheesy automated message. If the automated message isn’t insult enough, it usually includes a promo for the automation application as well.

I see this as an indicator that I may not have a great customer experience in person. If they can’t be bothered acknowledging me online, why would that change at the till?

I like to treat new followers as if they’ve walked into my place of business. I get to know them a little, which means I check out their Twitter profile.

If they are someone that I want to associate with I follow them back. I post a personalized thank you tweet based on what I’ve learned about them.

When I see people favoriting, retweeting and mentioning me in their tweets I also thank them. Not every time, but I do tweet personal thanks regularly.

Call it Twitter etiquette if you want, but to me it’s just plain manners.

PS – There, now that I got that off my chest I feel much better 🙂 Don’t forget…

Support Your Neighbours Your Friends Your Community…Buy Local! Pretty please :)