Dear entrepreneur thank you for everything that you do for your community

Dear local entrepreneur,

First, let me say that it’s a joy supporting your locally owned small business.

I don’t like to talk negative on the I Love Cowichan blog and so I’ve been trying to figure out how to broach this important subject. On the other hand, I thought you might appreciate a friendly reminder.

So, I’m just putting this out there.

Some advice to a local entrepreneur
I support local!

As an entrepreneur, please remember…

The person standing in front of you is your loyal customer. Chances are they went the extra mile to be there because they are supporting your small business.

I’m writing this as a client who regularly goes out of their way to support locally owned businesses, especially in the Cowichan Valley. Notice I didn’t use the word shop? That’s because I don’t just shop there or I don’t just dine there. I am there to specifically support my neighbours, my friends, and my community by shopping or hiring locally.

The parking, the hours, the days you are open are not necessarily as convenient as big box stores. Your prices are competitive. However, I understand that your costs are higher. And so, I’m willing to pay a reasonable premium. I do this because you are an entrepreneur who supports local causes and provides fair paying jobs in my community.

Mutual Appreciation

But, as a customer, I also do this because I appreciate the exceptional service that I receive. I value the knowledge, expertise, and passion that entrepreneurs share with their clients. I enjoy being helped by someone who is not only pleasant but knows what they are talking about.

As a customer, I go the extra mile for you the entrepreneur because I trust you and your staff. I do this because I am greeted with a smile, sometimes even by name.  I do this because I leave your small business smiling. I keep coming back because you say thank you and you genuinely appreciate my business.

Please always remember that, and ensure that your staff does too.

Thank you for everything that you do for your customers, your staff and the community!

In the end, I decided that I’m sticking to positive only on the I Love Cowichan blog. No need to share bad experiences. I’d rather thank and encourage entrepreneurs and staff who deliver exceptional customer experiences.

For example, have you heard the one about the orange? I suppose not, because it only happened today so I’ll need a little time to write it up.  Hoping to post it tomorrow so keep your eyes peeled 😉

If you haven’t already please give us a follow on Instagram & Facebook. And, if you are following us…thank you!

Business Social Media Oopsie

Business Social Media Info DO Put It on Your Card

Business Social Media Info on Card ILoveCowichan.caAfter a particularly pleasant experience as a customer you’ll see me standing at the cash picking up a business card. If you watch you’ll see me look at both sides of the card.

The reason I’m doing this is I’m active on social media, I’m looking for their business social media info so that I can give them a kudos online.

Side note: If they don’t have cards for the taking, I make a friendly suggestion that they rectify the situation. Always have business cards for the taking at the till.

Many times (too many) I have to ask for the business social media info because it isn’t anywhere on the card.

If you have business social media accounts then include the info on your cards. You wouldn’t leave off your phone number, e-mail or website, right?  Social media is another means, a very popular way for customers to communicate and publicly talk about your business.

After scanning their business card I hand them my card. I thank them for the amazing customer experience, take some pictures and explain what I do. I support my community by supporting Cowichan Valley Business Growth.

I let them know what made my customer experience a good one and that I will be telling others about it.

I explain that I’ll be mentioning them on my blog, on Twitter, Facebook, Instagram and more. That I may even create a board on Pinterest. If it is a restaurant I may do a review.

If there is no social media info on the card, rather than assuming (used to do that) I ask. Often they have a Facebook page (or are pretty sure they have one). I point out that it’s not on the business card, and they respond with “you can just search our name”.

Buzzzzzz wrong answer! I make another friendly suggestion. Don’t make it tough for people to track you down on social media. Don’t assume you’ll come up top those results either. If your business socializes…include the contact info on your card,

Take care!


PS – I was curious so I just pulled out 10 random local business cards.

2 no business social media listed, they do not partake so that card is complete

5 have no business social media listed but do use at least one form of social media

1 has Facebook logo without link – that’s good but would be GREAT with the FB page link

2 include the business social media info – Kudos!!!

Business Social Media link to Sarah’s Soap Garden FB page