If you want me to visit your business on another social media website, for example let’s say Facebook. Then send me there via an interesting thought and a picture. Entice me, encourage me to visit your other post.
I realize the Facebook link shrinks the 140 characters but if the most interesting thing you have to say is…
I Just Posted a New Photo to Facebook …
I’m probably not going to visit. I’m most certainly not going to fave or retweet it. What’s the problem with sharing the picture on Twitter? You’ve got my attention, why risk losing it?
Think about it for a second, you are on Twitter to grow your local business. To communicate directly with your customers. To increase the number of customers (and potential customers) who are following you. You have a limited amount of real estate (140 characters) to promote your business, and instead you’re promoting Facebook?
I realize most likely, you want customers to visit your Facebook page because there you can offer more information. You may have a page (or pages) set up specifically geared to offering valuable information to your customers, freebies, coupons. It’s a great way to stay in touch with customers and for customers to like/share your pages. You can manage lists and campaigns, the possibilities are endless.
BUT…right now we’re talking about you having somebody’s attention on Twitter…
Your Twitter goal may in fact be solely to direct customers to your local business Facebook page(s). You still have to offer something of interest or value. Think of the 140 characters as a headline. An interesting headline will get the click, will get favorited and will get retweeted. A powerful headline & picture; even better!
I know it’s tempting and a real time saver to use an ap that updates all of your social media accounts when you make a new post. That unfortunately leads to boring and unpopular Tweets like “I Posted a New Photo to Facebook fb.meblahblahblah”
I’ve taken the time to visit you on Twitter, please give me a little time in return by sharing your interesting Tweets.
Now if you’ll excuse me…I’m heading over to Tweet something (ILoveCowichanca) that will hopefully entice my Twitter friends into reading this blog post. Have a super day!