Business Social Media Oopsie

Business Social Media Info DO Put It on Your Card

Business Social Media Info on Card ILoveCowichan.caAfter a particularly pleasant experience as a customer you’ll see me standing at the cash picking up a business card. If you watch you’ll see me look at both sides of the card.

The reason I’m doing this is I’m active on social media, I’m looking for their business social media info so that I can give them a kudos online.

Side note: If they don’t have cards for the taking, I make a friendly suggestion that they rectify the situation. Always have business cards for the taking at the till.

Many times (too many) I have to ask for the business social media info because it isn’t anywhere on the card.

If you have business social media accounts then include the info on your cards. You wouldn’t leave off your phone number, e-mail or website, right?  Social media is another means, a very popular way for customers to communicate and publicly talk about your business.

After scanning their business card I hand them my card. I thank them for the amazing customer experience, take some pictures and explain what I do. I support my community by supporting Cowichan Valley Business Growth.

I let them know what made my customer experience a good one and that I will be telling others about it.

I explain that I’ll be mentioning them on my blog, on Twitter, Facebook, Instagram and more. That I may even create a board on Pinterest. If it is a restaurant I may do a review.

If there is no social media info on the card, rather than assuming (used to do that) I ask. Often they have a Facebook page (or are pretty sure they have one). I point out that it’s not on the business card, and they respond with “you can just search our name”.

Buzzzzzz wrong answer! I make another friendly suggestion. Don’t make it tough for people to track you down on social media. Don’t assume you’ll come up top those results either. If your business socializes…include the contact info on your card,

Take care!

Shelley

PS – I was curious so I just pulled out 10 random local business cards.

2 no business social media listed, they do not partake so that card is complete

5 have no business social media listed but do use at least one form of social media

1 has Facebook logo without link – that’s good but would be GREAT with the FB page link

2 include the business social media info – Kudos!!!

Business Social Media link to Sarah’s Soap Garden FB page

www.Facebook.com/islandjavabag

www.Twitter.com/jimgerbreadetc

www.Facebook.com/jimgerbreadetc

Community Supporting Community

Me thinking about what I want to do with my life ; aha moment communityA few years ago I started trying to figure out what I want to do with the rest of my life. After much deliberation I made my decision. I know this is going to sound cliché but I decided that I want to make a difference. There you go I said it! A difference…

A tad too tired these days to take on the world.  Besides, I brought my girls up so that they’ll take care of that. So I narrowed it down a bit.

I want to make a difference locally. I can make a difference in our Community!

First step was tweaking our family buying habits so that we were spending more in our community. Especially when it comes to our food, shopping local means eating fresh. Eating fresh is eating healthy. Buying local means supporting our local economy and that’s what I call an all around win. Done; check.

Next I started preaching what I was practicing to anybody and everybody in our community. Some people roll their eyes. Most people though, they get it.  That gives me hope, and so I share my opinion every chance that I get.

“It takes a community to support a strong local economy” tweets @shoplocally. One determined citizen can help make that happen. Talking just happens to be my forté.

I call it spreading some #BuyLocalLove. It’s simple really. Come together as a community; ensure a healthy local economy.

I’m studying Social Media so that I can shout it out to even more people. Why do I say studying instead of studied? It’s a never ending process. Social Media changes daily. There is ALWAYS something new to learn. Which, I just happen to love doing.

That brings me to my own personal mission statement…

Support Cowichan Valley Business Growth to help our community sustain a healthy local economy.

Support Cowichan Valley Business Growth to help our community sustain a healthy local economy.
#BuyLocalLove

Well, that’s it for now because I simply must get back to spreading the #BuyLocalLove. Then I’ll try to figure out the implications of the latest “potential” changes happening over on Facebook.

Take care,

Shelley

www.ILoveCowichan.ca

Cowichan summer of 2015 pics…

PS- If you have a Cowichan business, project, cause, news whatever it may be please let me know so that I can share with our community

e-mail: shelley@ILoveCowichan.ca

Twitter: @ILoveCowichanCA

Facebook: www.facebook.com/ILoveCowichan

Newly launched…

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Pinterest: ILoveCowichan

July News

Quick recap of July News

VI StayCay

We supported Cowichan & Vancouver Island with our first StayCay. It was a ton of fun…lots of pictures and info coming soon! I’m not kidding when I say we took hundreds of pictures. Our Island is incredible, stunning and there is always something going on somewhere.

New page added Cowichan Web

Our mission is to support Cowichan Valley business growth. We do that by buying as much as we can from locally owned independent stores, farms, markets and restaurants.

Also by encouraging the next generation and everyone else to…read more 

We’ve been enjoying the 39 Days of July. Have you?

Duncan 39 Days of JulyThis is an amazing opportunity to experience free music everyday from noon till 8 pm. Head on out to Downtown Duncan today after all it is a rather fun place to be. 

Upcoming themed Sundays will make for some fantastic family time.

July 12th – Inter-Cultural Day –Cowichan Intercultural Society have put together a diverse schedule of events to showcase our valley’s diversity

 July 19th – Children’s Day- designed for the under 8 crowd, we have entertainment / activities / horse rides / mini-train ride / bouncy castle / swing ride / balloon bending and more

 July 26th – Gospel Music Day –starting with a full musical church service and showcasing the history of gospel music by various artists

 August 2nd – Country Music Appreciation Day- a full day doing just that…appreciating the many aspects of country music from bluegrass to west coast country rock

Links to Cowichan Festival website schedule of events

 

Mission Totally Possible

I am on a mission, well two actually.

I am on a mission. Well maybe it’s two actually.

As a citizen of our beautiful valley I have decided it’s a mission of mine to Support Cowichan Valley Business Growth. As a mother; an aunt; a wife I am on a mission to Support the Well Being of My Family.

Turns out my missions align perfectly. In fact, they might actually be one after all. To keep my family and my community happy, healthy and thriving. How you ask? Keep it local; keep it fresh.

Make if your mission to buy local; buy fresh
COWICHAN GREEN COMMUNITY BUY LOCAL! BUY FRESH! ONLINE MAP

Shopping locally; buying fresh ensures my family eats healthy. At the same time I’m supporting my community by spending money with local businesses, markets and farms.

I am introducing my daughters and my niece to our Valley’s many hidden treasures. They in turn are taking their friends. I am teaching this generation to support the Cowichan Valley’s economy by spending money here. To purchase from independently locally owned businesses whenever possible.

I buy the occasional treat but my focus is on food for the family. Teens are the ones with disposable income. They have money to spend. My daughters now routinely bring friends to Downtown Duncan to shop. They lunch and snack at local restaurants more frequently than fast food.

Silver lining is that when they eat locally, they’re usually eating healthier foods. Not saying that’s why they do it, but it just so happens to be true.

Even the candy they buy is healthier (www.rembrandtschocolates.com).


Don’t tell them this but they are also getting more exercise by walking to Downtown Duncan.

One of the ways I’m supporting Cowichan Valley business growth is through social media. I’m proud to tweet local  . I want a Twitter feed jam-packed with everything Cowichan Valley. To follow people from and to be followed by people of the valley.

I’ve hit a bit of a snag. There are not as many local businesses Tweeting as I’d hoped. If I’ve heard it once, I’ve heard it a hundred times…“Twitter? Oh we don’t need that. We’re local only.” If you have a business, yes; yes you do. Won’t let that slow me down. That’s my mission for another day 🙂

Yesterday we went and got a bunch of fresh, local produce. Today we’re having fun partaking in the 4th Annual Cowichan Eat Local Challenge. Thank you Transition Cowichan and Cowichan Green Community!

I am happy spreading the “shop local” message. I am happy helping Cowichan Valley businesses grow. I will continue to shout it out loud; I will continue to shout it over the Internet…

Shop local…make it YOUR MISSION to support your community, your neighbours & your friends! Pretty please 😉

Hope you’re getting out and about enjoying the incredible Valley weather (and all the nummy fresh produce). Take care!

Shelley

 

Twitter I’ve got to get this off my chest before I explode!

OK so that’s an exaggeration but (especially using Twitter)…

I do have a new particularly frustrating Social Media pet peeve…automation! It was only a matter of time.

I absolutely hated it when it hit phone systems Press 1 for English. Then e-mail “This is an automated message, please do not respond to this e-mail.”  Wow that’s helpful, NOT!

Twitter Social Media
This image is from the Bigstock collection.

Yeah now we have automated responses for Social media! Say Twitter for example. When I follow people I’m now increasingly seeing automated thank you tweets and receiving ads as direct messages.

Oh, and then there are the automated acknowledgements for retweets! Not so great when you retweet the same person multiple times and are automatically thank you tweeted for each one.

Hello it’s social media! It’s a way to COMMUNICATE directly with your customers and potential customers. It’s a way to network with other small businesses. It’s increased exposure for your brand within your community, and if you so desire globally.

I’ve said it before, I’ll say it again it’s important to thank new followers. When I say thank them, I don’t mean via some repetitive cheesy automated message. If the automated message isn’t insult enough, it usually includes a promo for the automation application as well.

I see this as an indicator that I may not have a great customer experience in person. If they can’t be bothered acknowledging me online, why would that change at the till?

I like to treat new followers as if they’ve walked into my place of business. I get to know them a little, which means I check out their Twitter profile.

If they are someone that I want to associate with I follow them back. I post a personalized thank you tweet based on what I’ve learned about them.

When I see people favoriting, retweeting and mentioning me in their tweets I also thank them. Not every time, but I do tweet personal thanks regularly.

Call it Twitter etiquette if you want, but to me it’s just plain manners.

PS – There, now that I got that off my chest I feel much better 🙂 Don’t forget…

Support Your Neighbours Your Friends Your Community…Buy Local! Pretty please :)

 

 

Social Media Knock Knock

Social Media use it!

There are oh SO many great reasons to use social media (i.e. Twitter, Facebook Page) for your local business. That being said…DO NOT sign up for social media accounts unless you are committed to maintaining them.

In the brick n’ mortar world that’d be like leaving the store untended with everything in locked cases. Potential customers can walk in and ONLY look around. They can’t ask questions or make any purchases because nobody is there.  Plus it looks like it’s been abandoned for a really long time.

In the online social media world customers search for YOUR business. They sign up to follow you. They are specifically asking to be kept up to date. They are giving you permission to socialize with them.

When the first impression of your social media page/account is that it’s being neglected it can affect how they feel about your business.  My particular pet peeve is following a local business (especially ones that I frequent regularly) then not receiving any kind of acknowledgement. As a customer, it makes me feel like I’ve just walked into your store without being greeted.

Social Media use it to stay in touch with customers.
Social Media Don’t Make a Bad Impression

If you’re not ready to add fresh content regularly (stay in touch) then you probably should wait to set up accounts or pages. It looks really bad when a customer posts a comment that is left eternally UNANSWERED. Remember though that you are passing up the opportunity to communicate directly with your customers. To keep them informed. To provide news about your local business. To build a community with your customers and other local businesses.

When customers are looking for you on Twitter, Facebook, Instagram or others and don’t find you this can also leave a bad impression. The impression that your business may be a little out of date.

I like to look at it this way….when the store is quiet a valuable tweet to followers gives you the chance to treat them as if they are in the store. Thereby eliminating the lull altogether.

Now is the time to put social media to good use for your business!

If you need a little help setting up your accounts, building your social community and keeping them fresh feel free to get in touch 250-710-0594 or Shelley@ILoveCowichan.ca